A study in wine branding and marketing at some point invites a discussion of art label series featuring original or reproductions of notable art or artists on the wine labels. No wine producer in the world captures the imagination or attention of wine collectors and wine art enthusiasts more than Mouton Rothschild with their annual artist series artist featured wine label.
Each year a renowned artist is commissioned to do the artwork for that vintage. The featured artist is said to be paid ten cases of various vintages of the classic Chateau Mouton Rothschild for their work. Every collector dreams of collecting a 'vertical' collection (wines of multiple vintages of the same wine) of the classic premium First Growth Bordeaux to display the 'artwork' of Mouton.
Mouton Rothschild Artist Labels have been produced by the world's most famous contemporary artists, Chagall (1970, Dali (1958), Picasso (1973), Miro (1969), Andy Warhol (1975), as well as other luminaries such as Prince Charles (2004) and Hollywood director John Huston (1982). Many other producers have established artist series, but there is only one Mouton Rothschild.
In 1945, Baron Philippe de Rothschild conceived the original idea of crowning the Mouton label with a work of art created for this purpose by famous artists; these have included paintings by Miró, Chagall, Braque, Picasso, Warhol, Bacon, Balthus, amongst others.
Since then, only 4 vintages have not had Artist's labels: 1953 which celebrated the initial purchase of the Mouton property, 1977 when the Queen Mother stayed at Mouton and the Baron dedicated that year's vintage to her, 2000 where the label is enameled in gold with a reproduction of Jakob Schenauer's Augsburg Ram (below), and 2003 which is devoted to Baron Nathaniel de Rothschild depicted in a period photograph celebrating the 150th anniversary of the 1853 acquisition of the Mouton estate by the family. These are all shown on my legacy McNees.org/WineSite Mouton Rothschild Art Label Library.
The official library is presented on the original Mouton Rothschild Official Label Art Site.
My Winesite Label Library lists the Mouton Rothschild Label Library Series Artists and associated works by the artists for reference or to aid in further exploration or research of the library and its history:
Alpha Listing of Mouton Rothschild Label Artists
Chronological list of Mouton Rothschild artists with links to Wikipedia profiles and other artwork by Mouton Rothschild selected artists.
Mouton Rothschild Label Library
Mouton Rothschild 2015 Label Artist Gerhard Richter
The 2015 label was designed by German artist Gerhard Richter who is well known for a broad portfolio of paintings, abstracts, photographs and paintings on photographs dating back to 1962.
Since the mid 1980's he has created more than 2,000 Overpainted Photographs. His creation for the Mouton label is an abstract 'photo painting' using a unique 'flux' technique that combines photography and painting. The technique, involves spreading enamel paint on a plate of plexiglass which is then pressed against a glass plate. For the design, he photographed the fluctuating colours at the point he considered the composition to be 'momentarily harmonious'. The completed work consists of the one plate affixed of top of the other. His abstract style has been likened to famous artists including Picasso.
This year's artist and deign were chosen by Camille and Philippe Sereys de Rothschild and Julien de Beaumarchais de Rothschild, the next-generation owners of the famous wine estate.
Earlier Mouton Rothschild Artist Label Library:
Mouton Rothschild 2013 Artist Label by Lee Ufan
Korean born Lee Ufan moved to Japan in 1956 where he studied philosophy and art. Ufan's minimalist style is reflected in the design for the 2013 Mouton Rothschild label which shows shades of deepening purple that evoke the colors of the wine.
Lee Ufan works of art can be found in some of the most important museums in the world including: MoMA, New York, The Guggenheim Museum, New York, Centre Georges Pompidou, Paris, The Tate Gallery, London; and the National Museums of Modern Art in Tokyo Japan.
Mouton Rothschild 2012 Artist Label by Miquel-Barcelo
The 2011 label features brightly colored "sinuous, random" undulating shapes, in a style attributable to French artist Guy de Rougemont. Chateau Mouton Rothschild says the artwork encompasses "the clarity of vines in sunshine to the darkness of the cellars – all the stages of the birth of a great wine."
According to Chateau owner Baroness de Rothschild, ‘Guy de Rougemont is an old friend of mine. We first met when I was 18 years old, and I have followed his career ever since.’
De Rougemont is known for huge frescoes in public places including the forecourt of the Musée d’Orsay in Paris. He also has produced sculptures and modern geometric-shaped furniture.
Mouton Rothschild label and other art by Guy de Rougemont.
Mouton Rothschild 2010 Artist Label by Jeff Koons
A former commodities broker, Koons was at one point the world’s most expensive living artist. In 1997, his work Puppy, a giant dog covered in bright flowers, was installed at the entrance to the Guggenheim Museum in Bilbao, Spain. In 2008, 17 of his works were featured in an exhibition at the Château de Versailles.
Mouton Rothschild label and other artwork by Jeff Koons.
Mouton Rothschild 2009 Artist Label by Anish Kapoor
Lei is a graduate from the Nanjing Academy of Fine Arts and artistic director of Beijing’s Today Art Museum.
Mouton Rothschild 2007 Artist Label by Bernar Venet
Venet is well known for his curved, mathematically precise metal sculptures made of steel bars and for his material exploration of coal, asphalt, and tar.
Venet was born on April 20, 1941 in Château-Arnoux-Saint-Auban. The painter and sculptor studied at La Villa Thiole in Nice in 1958 for a year before pursuing a career as an artist. Venet worked within Minimalist and Conceptualist modes during the 1960s and 1970s. He was awarded the Chevalier de la Legion d’Honneur in 2005, in 2012.
In another artist series commercial engagement, Venet collaborated with the car manufacturer Bugatti to create a unique piece which was debuted at the Rubell Family Collection at Art Basel Miami.
Venet established the Venet Foundation in 2014, which serves as a museum and archive of his work.
He currently lives and works between New York, NY and Le Muy, France. Venet’s works are featured in the collections of the Art Institute of Chicago, The Museum of Modern Art in New York, Fotomuseum Winterthur in Switzerland, and the National Gallery of Art in Washington, D.C., among others.
Mouton Rothschild label and other artwork by Bernar Venet.
Mouton Rothschild Announcement of their 2006 Label by artist Lucien Freud
Today, at a press luncheon that also previews the opening of MOUTON ROTHSCHILD - PAINTINGS FOR THE LABELS at The Wolfsonian-Florida International University, Baroness Philippine de Rothschild, the owner of Mouton, announced that she has given the commission for the 2006 vintage to the British painter Lucian Freud, born in 1922, a universally acknowledged master of contemporary portraiture.
Last year, one of his works was sold for the highest price ever attained by a living artist. Far from the tormented portraits and nudes for which he is renowned, for Mouton 2006 Lucian Freud has chosen a joyously exotic transposition of the pleasure of drinking, in which the vinestock is transformed into a springing palm tree and the wine lover into a happily anticipatory zebra.
Mouton Rothschild label and other artwork by Lucien Freud.
Mouton Rothschild 2005 Artist Label by Guiseppe Penone
His early work is often associated with the Arte povera movement. In 2014, Penone was awarded the prestigious Praemium Imperiale award.
According to the artist, his Mouton 2005 label was designed to represent the growth of the vine leaf and, at the same time, the splayed hand of the drinker, soon to grab a glass of Mouton.
Born 3 April 1947 in Garessio, Italy, Peneome currently lives and works in Turin, Italy.
Mouton Rothschild label and artwork by Guiseppe Penone.
Mouton Rothschild 2004 Label Artist HRH The Prince of Wales
The 2004 vintage occupies a special place in Mouton history and memories since it marks the Centenary of the Entente Cordiale, concluded by Britain and France on 8 April 1904. King Edward VII is known to have played a prominent part in the agreement, which would herald a genuine alliance during the First World War and forever transform two rival powers into sisters by choice.
For the 2004 vintage artist label, Baroness Philippine de Rothschild approached HRH The Prince of Wales, a talented artist and a direct descendant of Edward VII.
The Prince agreed that the label for Mouton Rothschild 2004 could be illustrated with one of his watercolors, inspired by a French landscape, in celebration of the Entente Cordiale. He has added in his own hand: "To celebrate the 100th Anniversary of the Entente Cordiale – Charles, 2004". The commemoration of such an important milestone in Franco-British relations was the occasion for many celebrations in 2004, culminating in official visits by both Heads of State.
Mouton Rothschild 2003 Artist Label Features Historic Period Photograph
Mouton Rothschild 2002 Label Artist Ilya Kabakov
Mouton Rothschild label and other artwork by Ilya Kabakov.
Mouton Rothschild 2001 Label Artist Robert Wilson
According to a press release, Wilson chose to set the baroness "in a symphony of colours in which the green vine shoots and the gold of the sun harmonise with the chromatic scale of the wine, from light red to deep purple."
The Baroness chose an American artist in order to express her solidarity with the American people after the terrorist attacks on the New York World Trade Center on 9/11. As is the tradition at Mouton-Rothschild, Robert Wilson was reimbursed with several cases of the 2001 Grand Vin.
Mouton Rothschild label and other artwork by Robert Wilson.
Mouton Rothschild 2000 Bottle Artwork by Jakob Schenauer
Mouton Rothschild 1998 Label Artist Rufino Tamayo
Mouton Rothschild 1997 Label Artist Niky De Saint-Phalle
Mouton Rothschild label and other artwork by Niky De Saint-Phalle.
See my complete Mouton Rothschild Artist Labels Library on my legacy McNees.org/WineSite Mouton Rothschild Art Label Library page.