Mouton Rothschild Wine Label Art Series
A study in wine branding and marketing at some point invites a discussion of art label series featuring original or reproductions of notable art or artists on the wine labels. No wine producer in the world captures the imagination or attention of wine collectors and wine art enthusiasts more than Mouton Rothschild with their annual artist series artist featured wine label.
Each year a renowned artist is commissioned to do the artwork for that vintage. The featured artist is said to be paid ten cases of various vintages of the classic Chateau Mouton Rothschild for their work. Every collector dreams of collecting a 'vertical' collection (wines of multiple vintages of the same wine) of the classic premium First Growth Bordeaux to display the 'artwork' of Mouton.
Mouton Rothschild Artist Labels have been produced by the world's most famous contemporary artists, Chagall (1970, Dali (1958), Picasso (1973), Miro (1969), Andy Warhol (1975), as well as other luminaries such as Prince Charles (2004) and Hollywood director John Huston (1982). Many other producers have established artist series, but there is only one Mouton Rothschild.
In 1945, Baron Philippe de Rothschild conceived the original idea of crowning the Mouton label with a work of art created for this purpose by famous artists; these have included paintings by Miró, Chagall, Braque, Picasso, Warhol, Bacon, Balthus, amongst others.
Since then, only 4 vintages have not had Artist's labels: 1953 which celebrated the initial purchase of the Mouton property, 1977 when the Queen Mother stayed at Mouton and the Baron dedicated that year's vintage to her, 2000 where the label is enameled in gold with a reproduction of Jakob Schenauer's Augsburg Ram (below), and 2003 which is devoted to Baron Nathaniel de Rothschild depicted in a period photograph celebrating the 150th anniversary of the 1853 acquisition of the Mouton estate by the family. These are all shown on my legacy McNees.org/WineSite Mouton Rothschild Art Label Library.
The official library is presented on the original Mouton Rothschild Official Label Art Site.
My Winesite Label Library lists the Mouton Rothschild Label Library Series Artists and associated works by the artists for reference or to aid in further exploration or research of the library and its history:
Alpha Listing of Mouton Rothschild Label Artists
Chronological list of Mouton Rothschild artists with links to Wikipedia profiles and other artwork by Mouton Rothschild selected artists.
Mouton Rothschild Label Library
A study in wine branding and marketing at some point invites a discussion of art label series featuring original or reproductions of notable art or artists on the wine labels. No wine producer in the world captures the imagination or attention of wine collectors and wine art enthusiasts more than Mouton Rothschild with their annual artist series artist featured wine label.
Each year a renowned artist is commissioned to do the artwork for that vintage. The featured artist is said to be paid ten cases of various vintages of the classic Chateau Mouton Rothschild for their work. Every collector dreams of collecting a 'vertical' collection (wines of multiple vintages of the same wine) of the classic premium First Growth Bordeaux to display the 'artwork' of Mouton.
Mouton Rothschild Artist Labels have been produced by the world's most famous contemporary artists, Chagall (1970, Dali (1958), Picasso (1973), Miro (1969), Andy Warhol (1975), as well as other luminaries such as Prince Charles (2004) and Hollywood director John Huston (1982). Many other producers have established artist series, but there is only one Mouton Rothschild.
In 1945, Baron Philippe de Rothschild conceived the original idea of crowning the Mouton label with a work of art created for this purpose by famous artists; these have included paintings by Miró, Chagall, Braque, Picasso, Warhol, Bacon, Balthus, amongst others.
Since then, only 4 vintages have not had Artist's labels: 1953 which celebrated the initial purchase of the Mouton property, 1977 when the Queen Mother stayed at Mouton and the Baron dedicated that year's vintage to her, 2000 where the label is enameled in gold with a reproduction of Jakob Schenauer's Augsburg Ram (below), and 2003 which is devoted to Baron Nathaniel de Rothschild depicted in a period photograph celebrating the 150th anniversary of the 1853 acquisition of the Mouton estate by the family. These are all shown on my legacy McNees.org/WineSite Mouton Rothschild Art Label Library.
The official library is presented on the original Mouton Rothschild Official Label Art Site.
My Winesite Label Library lists the Mouton Rothschild Label Library Series Artists and associated works by the artists for reference or to aid in further exploration or research of the library and its history:
Alpha Listing of Mouton Rothschild Label Artists
Chronological list of Mouton Rothschild artists with links to Wikipedia profiles and other artwork by Mouton Rothschild selected artists.
Mouton Rothschild Label Library
| 2019 | Olafur Eliasson |
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