Thursday, January 22, 2015

Nova Wines Marilyn Sauvignon Blonde 2013

Nova Wines Marilyn Napa Valley Sauvignon Blonde 2013 - Another case study in branding

Another label and line from the Nova Wines Marilyn Monroe collection of artist or photo art inspired series wines featuring artwork of photographs of the famous Hollywood movie starlet adorning every bottle that I wrote about in a recent blogpost - Marilyn Merlot and Norma Jean Wines - A Study in Branding.

These wines, with their sexy and fun labels have become a collector series with an almost cult like following. The producers have done an extraordinary job with their branding of the Marilyn lines associated with the Marilyn Merlot flagship namesake label, and others. The fun of buying their wines is indicated in this whimsical label Sauvignon Blonde - a play on words of the Sauvignon Blanc varietal, and the Platinum Blonde bombshell that was Marilyn Monroe.

This 2013 release, the sixth in this series of wines based on Sauvignon Blanc, that began in 2008, features a picture of Marilyn, taken by Sam Shaw, while she was spending time with him and his family that the producer says "has an intimacy and realness that is rarely seen in her more posed photographs".

Producer's winemakers notes - "Aromas are a combination of fresh violets and a typical herbaceous note that is expected with Sauvignon Blanc wines. Flavors of Meyer lemons and pears abound. This wine explains why we say Marilyn Sauvignon Blonde is the wine we drink daily!"

They say that Sauvignon Blanc is the grape varietal that manifests itself most naturally in its wines, succumbing to less adulteration or alteration than other varietals. This contributes to the consistency in Sauvignon Blanc wines across the spectrum including the price range.

Rear label
I find Sauvignon Blanc to be an ideal wine for the less discriminating or less sophisticated wine drinker with its simplicity and easy drinkability for every day as well as special occasion drinking. Notably, open this bottle, enjoy a glass, put it in fridge, and enjoy another glass again, and again, up to a week or even ten days later. Its good with white cheeses, seafoods, berries and other fruits, and salads.

This was a great accompaniment to left-over scampi from our last Saturday night wine and dine dinner

Nova Wines Marilyn Napa Valley Sauvignon Blonde Sauvignon Blanc 2013

This wine, as with many Sauvignon Blancs, represents great QPR - quality to price ratio, for every day drinking.

This 2013 release Sauvignon Blonde is light straw colored, light bodied, crisp, clean, and flavorful with lemon citrus tones turning to pear and stone with a tangy lingering finish.

RM 88 points.